On September 4, 2012, the International Social Cognition Network (ISCON) announced that former SCN post-doctoral trainee Chris Loersch (now Research Assistant Professor at the University of Colorado-Boulder) and one of his former mentors, B. Keith Payne of the University of North Carolina-Chapel Hill (and a dear friend of the SCN lab), are the winners of the 2011 Best Paper Award. This prestigious award signifies the outstanding theoretical contribution made by a paper based on Dr. Loersch’s doctoral research: Loersch, C., & Payne, B. K. (2011). The situated inference model of priming: An integrative account of construal, behavior, and goal priming. Perspectives on Psychological Science, 6, 234-252.